When Corporate Culture Clashes with Your Brand
Here is a case study where we helped a client relocate to a space that was very different from their existing environment but much more in line with their company's vision and 'brand'.
Here is a case study where we helped a client relocate to a space that was very different from their existing environment but much more in line with their company's vision and 'brand'.
MASTER PLANNING & DESIGN CENTER Re-open!
How do we create safe and compelling environments that inspire us to return to our offices post-covid? Here are a few things to consider:
A new year begins full of new firsts...like this blog for example! Let me introduce myself, I am the PRACTICAL DESIGNER. I hear the collective gasp from the audience...PRACTICAL and DESIGNER used in the same sentence! Impossible, preposterous, you say? Believe me, it's true, I am an anomaly! Blessed with talent and a keen eye [...]
Budget is one of the first topics of conversation I have when meeting with a prospective client and it always plays out the same. The designer asks to know the budget and the prospect does not wish to reveal what they can afford. Is it right for a client to withhold their budget? As in any industry there are those [...]
QUALITY PLANNING Each project has its own set of unique circumstances. Before the first line is drawn on paper, be sure to know the parameters that your project must fall within. A design that is created without considering these issues may never receive the approvals needed to actually execute the work. HIRE A TEAM [...]
In our culture visual cues are everywhere enabling us to quickly assimilate information. When we "brand" ourselves, our businesses and our environments, we are hoping to automatically engage the public and program them to simultaneously "upload" information in their minds associated with ourselves and our businesses. A literal brand on a head of cattle relayed [...]